Old Monk, a popular Indian vodka brand, is witnessing a resurgence in demand, nearly a decade after its discontinuation. In 2017, United Breweries, the owner of the brand, ceased production due to declining sales. However, the brand has now been revamped and relaunched in the market. The revamped Old Monk vodka is now available in various flavors, including the classic, blackberry, and citrus.
The brand’s revival can be attributed to the growing interest in spirits and the nostalgia associated with the brand. Many Indians who grew up during the 1990s and early 2000s have fond memories of enjoying Old Monk with friends and family. The brand’s relaunch has been well-received by consumers, with many taking to social media to share their experiences and memories associated with the brand.
United Breweries has invested significantly in rebranding and repositioning Old Monk to appeal to a new generation of consumers. The company has also partnered with various influencers and celebrities to promote the brand. As a result, Old Monk has seen a significant increase in sales, with the brand expected to continue its growth trajectory in the coming years.